Ger smiles at the prospects of a Late Harvest Vidal Blanc season.

Our 2010 Vidal Blanc harvest exhibits late harvest wine grape berries, sweet with raisin-y flavors. We’ve harvested our wine grapes at 26 brix, overall and left 3 rows of Vidal to continue ripening with the hope to sell our wine grapes to the Port of Leonardtown Winery for use in their Autumn Frost, a late harvest Vidal Blanc dessert wine.

Ger believes the conditions for this rare treat was set during the unusually long, hot and dry summer. We were poised to harvest our Vidal Blanc wine grapes earlier with our fellow Southern Maryland Wine Growers, but then the rains of August hit the vineyard. We made the decision to wait. When we entered the vineyard, we were a little concerned to see that some of the wine berries in the Vidal clusters were brownish-grey and shriveled (like the one that Ger is holding in the feature image). Then we tasted the grapes. The affected wine grapes were deliciously concentrated sweet and had raisin-like characteristics. There were also other wine berries that were golden shriveled that tasted wonderfully concentrated. Ger and I grinned at each other and walked the vineyard—plucking berries here and there—then tasting to confirm that we did indeed possibly have a treat on our hands. The seeds were dark, easily crunchy and pretty tasty. Ger made quick call to our Port of Leonardtown Winery winemaker, Pat, and then had me scurrying around the vineyard, snapping iphone pics of the grape clusters and shooting them over to Pat for inspection. Ger and I cut a few clusters in order to take to the winery at closing time.

When we walked up the Vidal hill to our big red truck, I grabbed Ger’s hand and gave it a quick squeeze. We looked at each other and laughed. Ger teased me, “Oh, do you love me now?”

This article originally was published on www.winedustry.com
As a start-up vineyard adventure on our Southern Maryland farm, the idea of becoming a founding member of the Southern Maryland Wine Growers Cooperative was an attractive option. A winery cooperative is an effort between regional wine grape growers to pool resources, time and talent as well as share the costs and rewards in producing and marketing wines under a single entity.

Southern Maryland is a developing wine region, so without the cooperative model, each wine grower would either be forced to remain a wine grape grower only—or invest the costly capital outlay needed to develop individual wineries. Without cooperation, the wine region’s development would be slow and could possibly fail to thrive. For our farmers, time is of the essence, as our land faces development pressures from the expanding Washington DC metropolitan area.

Over the past several years, the Southern Maryland farmers, state and local governments worked together in minimizing the effects of a declining cash crop and establishing new crops. We work together in order to preserve our land, extend our region’s agricultural history and bring agricultural tourism dollars to our community.

Old cash crops give way to new hopes.
Although Maryland has a wine history that dates back to 1647, tobacco had long been the favored cash crop of the region. Recognizing the decline in this cash crop, our government implemented the Maryland Tobacco Crop Conversion Program (the tobacco buyout) in 1999. The tobacco buyout was an effort to maintain the agricultural areas and help farmers transition from tobacco to other cash crops. Today, the transitioning farmers are experimenting with growing hay, vegetables, and raising livestock. A smaller number of farmers are growing greenhouse bedding plants, cut flowers and wine grapes.

Our own farm, Long Looked For, Come At Last, has a rich history of growing victory gardens to supply local residents with food during the World War II, as well as growing tobacco. We stopped growing tobacco in the late 1980s, rendering us ineligible for the tobacco buyout. We experimented with growing Christmas trees and we sublet fields for rotational crops.

Gerald Byrne, part of the third generation of the family farm, toured the Mediterranean during his teens and came back from that experience with a desire one day to work in his own vineyard. After several years researching and consulting with the University of Maryland’s Cooperative Extension, Gerald proposed growing wine grapes to the family.

In 2004, we put in our proofing acre, testing 9 different varieties of grapes. From the grapes’ success, we determined we would start a commercial acre of Vidal Blanc and a half acre of Viognier. In 2009, we added an acre each of Barbera and Petit Verdot with the help of family and friends. This upcoming year, we are looking to add another several acres of vineyard with the goal of developing at least 11 acres. While we are committed to growing high-quality wine grapes, we are not in a financial position to expand into wine production. The Cooperative provided us with the means to accomplish exactly that as well as provide us a buyer for our wine grapes.

Port of Leonardtown Winery
By pooling our resources, our talents, our grapes and time with other start-up vineyards, we were able to partner with state and local government in the establishment of both the Southern Maryland Wine Growers Cooperative and, subsequently, Port of Leonardtown Winery.

Together with the other 17 wine grape growers, we manage and guide the Winery. Our Board determines and implements the guidelines in growing and harvesting the appropriate grapes, producing wines, purchasing the necessary capital investments, staffing the tasting room, participating in festivals and marketing our wines to the public. Participating in the winery cooperative model gives us the opportunity to develop best vineyard practices for our region as well as gain practical experience in running a winery.

We were lucky to have the support of local government; giving us a great deal in offering and helping us renovate an abandoned State Highway Administration building into our winery. In 2009, we crushed our first harvest and opened our winery for tours and tastings this past May. To date, we’ve medalled in two state-wide competitions and the Atlantic Seaboard Competition, where our wines were judged against wineries from New York to Florida. Our success is thrilling and inspires us to redouble our efforts. We’re looking forward to our upcoming harvest and continuing with our great cooperative experiment.

The Port of Leonardtown Winery cooperative is the first of its kind in the state of Maryland and one of only a few in the United States. Another example of the cooperative model is the Shawnee Cooperative in Southern Illinois (http://www.shawneewinery.com).

If there are other wine grower cooperatives out there, please comment! We would enjoy sharing our experiences! If interested in learning more about the feasibility of a winery cooperative, please visit this PDF paper. A powerpoint of the paper is also available at: POWERPOINT

This article was originally posted at www.winedustry.com

For the past year, I’ve been tracking Quick Response (QR) Codes in magazines and in articles online, excited by the marketing potential of this new online content dissemination tool.

Created in 1994 by Denso-Wave (a Toyota subsidiary) in order to track vehicle manufacturing parts, the QR two-dimensional barcode has found a wider application in distributing information through mobile phone users. Anyone with a code reader app on their smart phone can open the application, point their camera phone at the code (try my QR code, provided), scan the code and be sent to a variety of URL’s—websites, text messages, and contact information.

While ultimately the QR Codes maybe a passing fad, I think smart wineries will embrace QR codes in providing additional methods to engage with the public and build brand loyalty.

The Test
In order to show our winery’s board of directors the marketing potential of the code, I sourced a QR generator, quickly developed a code that linked mobile phone users to the Port of Leonardtown Winery. After testing the code with my phone, I decided to run an impromptu Facebook contest.

I posted the code on our Facebook fan page, announced the first fan that correctly identified where the code led them would win a bottle of our wine. Within 8 minutes, two people correctly identified that the code sent them to our website at the same minute! Better yet, it sparked our largest Facebook fan conversation yet—with one fan noting we were the first Maryland winery to post a code. Our winery’s board was impressed impact of the contest’s success and the potential of this online content dissemination tool.

The Future
My immediate plan for the QR code is to run a simple text coupon campaign during our local fall wine festivals. We’ll have table top signs with a headline, “Get Frosted” and the QR code. Anyone scanning the code will receive a coupon good for a free taste of our Autumn Frost dessert wine, when presented at our tasting room.

Our plan is to pique interest in our forward-thinking winery, appeal to smart phone users and drive foot traffic to our tasting rooms. We are also looking to add the codes to the back of our label in order to provide our potential buyers with wine-growing and production notes as well as food pairings and possibly recipes to try.

I think there are great possibilities in building brand loyalty and engaging with the public using QR codes! If you have experience in using the QR codes, I invite you to share your opinions with me. To see the fan interaction, please visit our winery’s Facebook site.

The Weather Channel's Earl rain impact forecast

After rapt review of The Weather Channel, Ger officially made the call that it would not be necessary to harvest this week in order to avoid the potential rain from Hurricane Earl. With a ten day forecast of 80-90° and mostly sunshine, we are more than willing to let the fruit hang in order to develop the flavor profiles we seek in our Vidal Blanc: some apple, citrus, and/or pineapple. We estimate we will harvest our commercial Vidal during the weekend of September 11-12th.

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