Winedustry.com’s Brad Johnson works tirelessly to promote local wine—especially Midwestern wine and specifically Iowa wine—where he is located. I met Brad on Twitter and was happy to meet his brother, Terry, who is based geographically a bit closer to Southern Maryland. Matter of fact, you can read Terry’s review of Port of Leonardtown Winery visits at their blog: Two Wine Brothers. You can read Terry’s review of the winery’s Vidal and Captain’s Table.
Recently, Brad was admiring the “Ask for Maryland Wine” logo, which Kevin Atticks created for the Maryland Wineries Association. We agreed it would be cool if there was a local wine badge that anyone could download and post on their website and other social media outlets. Brad gave me a square shape to work with and away I went. I set to working on several different types of styles—using different phrases:
- Choose Local Wine
- I Ask for Local Wine
- I Drink Local Wine
I ran through several options but kept coming back to the notion that its all about what’s in the glass—and realized that the shape of wine in a glass is much like a shield-shape. Perfect for a pride badge! I tried several shapes of red wine glasses, but found this shape to fit best in a square field.
I love, love typography and I wanted the type to be very clean and minimal so that the badge could be enlarged or reduced small and still be legible. I was also looking towards a type arrangement that could be adjustable, so that instead of stacked lines of words, the letters could be arranged in a single line and still preserve the look and feel of the original design. I tried many, many fonts but kept coming back to Futura, as I think that perfectly round “O” letterform is evocative of a wineglass mouth, a wine swirl or a wine stem base. I made the “O” in “LOCAL” a gestural swirl to add interest and emphasize the word local, but kept the swirl design & weight clean to match the Futura lines and weight.
Once I had the wine shape and the typography together, I realized it didn’t quite look like a badge or button -like enough. The design needed a square around it to give a sense of completeness, so I set the design within a rounded edge square. I recently read an interesting article about color preferences, and in thinking blue-greys suggest glass well, I decided to suggest a wine glass shape without distinctly drawing a glass shape. Since the wine glass shape seemed to float a little in the box, I added a transparent shadow at the bottom of the square. Now I had a clean design that works like on dark and light backgrounds. The blues, reds and plums would def appeal to both men and women. The logo badge was ready to go and I sent the design to Brad.
We’re pretty excited about the initial response to Brad’s Facebook post. I’ve added the badge to the VineyardWife’s Almanac homepage, complete with code so that if you would like to post the badge, just copy the code and paste into your own html box. I would love to see the badge show up everywhere—just like the Handmade Pledge badge. We also had a winery request swag to sell in their tasting room, so we are looking to expand into physical products. More to come, so stay tuned.
Let me know what you think about the logo and post your url in the comment so that others can see!